Ron Shurts, Owner

Ron is a proven leader and a recognized visionary and innovator within the financial services industry. 

He is the CEO & Co-Founder of Annexus, the nation’s leading independent retirement planning product design and distribution company.

Annexus has won multiple awards for innovation. In March of 2024, Ron rang the closing bell at the New York Stock Exchange in celebration with his partners in bringing some of the financial service industry’s most innovative products to market.

Shurts is an entrepreneur at heart. In his 30 years in the financial services industry, he has launched and grown multiple successful companies.

Besides building powerhouse businesses, Ron is an enthusiastic sports fan, he has passionately supported the Arizona Rattlers as a season ticket holder since their very first game in 1992. In 2011, he took on the role of majority owner and CEO of the Rattlers, leading to remarkable achievements for the team. Under Ron's leadership, the Rattlers have celebrated numerous victories, including five National Championships in 2012, 2013, 2014, 2017, and 2024 and nine Western Conference Championships. Most notably, the Rattlers brought home the coveted 2024 Indoor Football League National Championship, further solidifying their legacy in the sport.

In July of 2024, Ron became an investor in Venezia FC, purchasing part of the soccer team which won a playoff game that led to the club's promotion to the biggest soccer league in Italy, Lega Serie A. 

Ron is deeply committed to his community and is actively involved with the Phoenix Suns Charities, Phoenix Children’s Hospital, the Patrick Peterson Foundation for Success and the Arians Family Foundation.

He and his wife, Mia, enjoy spending time with their two sons, AJ and Jaxon.