Bio

Kevin Guy has played a pivotal role in the Arizona Rattlers' growth and strategic direction, serving as the organization’s President since 2020. He oversees all major business operations, including finance, marketing, corporate partnerships, ticket sales, stadium operations, and long-term organizational strategy. Under his leadership, the Rattlers have experienced significant revenue growth, brand expansion, and strengthened community engagement throughout Arizona.

His executive leadership has been widely recognized across the industry. In 2021, he was honored as the Indoor Football League Executive of the Year for his contributions to organizational growth and league development. He also serves on the IFL Executive Board, helping guide league policy, planning and long-term strategy. Throughout his tenure in league leadership, Guy has been instrumental in recruiting new ownership groups and expanding the league’s footprint, including the launch of the Tucson franchise and assisting in developing several Western Conference teams.

One of Guy’s most impactful initiatives was overseeing the organization’s move from Phoenix to Glendale, establishing the team’s new home at Desert Diamond Arena. The transition has proven to be a major success, with season ticket sales increasing by 40% since the move. His leadership has also driven dramatic growth in corporate partnerships, with sponsorship revenue increasing more than 100% since he became president in 2020. Among the most notable partnerships secured during his tenure was helping bring a gaming license to the Arizona Rattlers, further strengthening the franchise’s business portfolio.

Beyond Arizona, he is also an owner of the Birmingham Bulls of the Southern Professional Hockey League and, with his wife, Cathy, is the founder and a current owner of the Tucson Sugar Skulls. Through Guy Sports and Entertainment, he oversees several sports-related ventures, including team ownership interests, speaking engagements, community initiatives, and sports camps, reflecting his continued commitment to growing the business of sports.

Guy brings more than three decades of experience in the indoor football industry, having served in nearly every role the sport offers, from player, to assistant coach, coordinator, head coach, football operations director, general manager, president and franchise owner, making him the only person in indoor football history to hold each of those positions. His broad experience has helped shape his vision as an executive and continues to influence the growth and success of the Arizona Rattlers organization.